# Hightouch Hightouch is a customer data and agentic marketing platform that helps teams activate warehouse data, build audiences, and launch AI-assisted campaigns across 300+ integrations. - Findings24: - Website: - Pricing: Freemium - Categories: AI Marketing Analytics ## What is Hightouch? Hightouch is a customer data and agentic marketing platform for teams that want to use warehouse data, brand context, and AI to plan and run marketing campaigns. The homepage positions it as a way to go from insight to live campaign in minutes across performance marketing and lifecycle marketing. The product combines a composable CDP with AI-driven marketing workflows. It supports audience activation, journey orchestration, lifecycle campaign generation, and on-brand ad creation, while connecting to a large catalog of marketing and data tools across the stack. ## What can Hightouch do? ### Agentic marketing workflows Hightouch AMP is presented as an agentic marketing platform that helps teams go from insight to live campaign in minutes using data, brand knowledge, and AI. ### Campaign planning and execution The platform can brainstorm campaigns, build audiences and journeys, generate lifecycle campaigns, and create on-brand ads at scale. ### Warehouse-native activation The source says Hightouch connects directly to your warehouse and uses real-time marketing data and insights, with deployment options centered on warehouse-controlled data. ### Broad channel integrations Hightouch supports more than 300 integrations on the homepage and 200+ deep integrations on the integrations page across marketing, advertising, sales, and operations. ### Observability and sync monitoring Pricing highlights observability features such as live debugger, custom alerting, test runs, in-app sync logs, and warehouse sync logs. ### Enterprise security and controls The pricing page lists security and access-management features including ISO 27001, SOC 2 & SOC 3, HIPAA, GDPR, RBAC, label-based access control, SSO, audit logs, and approvals. ## Use Cases ### Audience activation and journey orchestration Use the platform to turn warehouse data and marketing context into active audiences and personalized journeys across the tools your team already uses. ### Lifecycle campaign generation Plan, create, and launch lifecycle campaigns with AI help when you need to move from an idea or insight to a personalized campaign quickly. ### Performance ad production Build on-brand ads at scale using approved assets and data-informed creative generation for performance marketing teams. ### Insight discovery and campaign planning Use AI agents to aggregate signals from your data, market, and competitors, then identify what to act on next before launching work into your channels. ### Composable deployment by team need Adopt a more modular stack by buying the Agentic Marketing Platform, Composable CDP, or Basic Reverse ETL separately depending on the use case. ## Frequently Asked Questions ### What is Hightouch for? Hightouch is a customer data and agentic marketing platform for teams that want to activate warehouse data across marketing and advertising workflows. It combines a composable CDP with AI-assisted campaign planning, audience building, and execution. ### How is Hightouch priced? The pricing page describes usage-based pricing for both the Agentic Marketing Platform and the Composable CDP. It also offers a Basic Reverse ETL tier with up to 2 active syncs. ### Can I buy Hightouch as separate products? Yes. The pricing page says products are composable and can be purchased separately, and lists a Basic Reverse ETL option for teams with limited use cases. ### What does Hightouch connect to? The source says Hightouch connects directly to your data warehouse and can activate audiences, lifecycle, and ad campaigns across 300+ integrations. ### Does Hightouch include security and observability features? Hightouch includes enterprise security features on the pricing page, including compliance and access-management capabilities, plus observability tools such as live debugger, alerting, and sync logs. ## Quick Facts - **Category**: Customer data platform / marketing automation - **Primary users**: Marketing teams working on lifecycle and performance campaigns - **Platform focus**: Composable CDP plus agentic marketing platform - **Integrations**: 300+ tools mentioned on the homepage; 200+ deep integrations on the integrations page - **Pricing model**: Usage-based pricing with composable product selection - **Source domain**: hightouch.com