# Grow or Die Grow or Die is analytics for founders of AI products and SaaS products. It connects website traffic, customer payments, and recorded AI model costs to help teams evaluate revenue and AI cost together. - Findings24: - Website: - Pricing: Freemium - Categories: AI Marketing Analytics ## What is Grow or Die? Grow or Die is a product analytics platform for founders running paid AI apps or SaaS products. It connects website traffic, customer payments, and server-reported AI usage costs so teams can evaluate traffic, revenue, and model spend together. The platform separates AI crawler requests from human referrals and revenue outcomes. It preserves unknown or unmatched data rather than treating missing usage, pricing, or attribution as zero. Its revenue-after-AI-cost view is an observed contribution measure, not net profit or a reconciled provider invoice. Grow or Die supports feature- and customer-level AI cost analysis through a server SDK, while analytics and billing integrations add visitor and payment context. X monitoring works from a website or verified product name without requiring the website SDK. ## What can Grow or Die do? ### Revenue and AI cost analysis Compare observed customer payments with recorded, priced AI usage for a selected period. The result is revenue after AI cost, not net profit, because other business expenses may be excluded. ### AI traffic separation Distinguish verified crawler requests, human referrals, and payment outcomes. The server hook records public GET and HEAD requests while excluding API, admin, health, and private routes. ### Customer and feature cost attribution Break reported model costs down by account, user, feature, version, and model using opaque identifiers supplied by the product backend. ### Provider-aware usage pricing Record input, output, and cached tokens, service tiers, retries, latency, status, and supported tool meters. Unknown or unsupported pricing remains unpriced rather than becoming an assumed zero cost. ### Analytics, billing, and model integrations Combine visitor data from PostHog or Google Analytics, payment data from Stripe or Lemon Squeezy, and model usage from OpenAI or Anthropic through separate integration roles. ### X mention monitoring Find public posts mentioning a website or verified product name without installing the website SDK. Plans differ in X reading limits and saved mention history, while their other analytics features are the same. ## Use Cases ### Evaluate AI-acquired traffic Review crawler activity, observed AI referrals, landing pages, and linked payments as separate stages instead of treating a crawler request or citation as a customer. ### Find costly product features Attach feature and version identifiers to model calls, then inspect which parts of an AI product account for recorded model spend before changing models or workflows. ### Assess customer-level contribution Link visitor, account, customer, and payment identities on the server to compare attributable payments with complete, account-linked AI costs. Unmatched activity remains unassigned. ### Monitor product mentions on X Use website-based monitoring to identify public posts mentioning a product, with saved results available within the plan’s history window and no website SDK requirement. ### Connect analytics in stages Start with site-wide visitor and AI cost reporting, then add explicit customer identity links when customer-level revenue and cost analysis is needed. ## Frequently Asked Questions ### Who is Grow or Die for? It is designed for founders running paid AI apps or SaaS products who want to understand visits, customer payments, and recorded AI costs together. It is not a full tracing or evaluation suite or an accounting system. ### Does the browser SDK report AI costs? No. The browser tracker reports visits and identity. AI model usage must be reported through a server-side integration with usable model pricing. Billing supplies payment data, and a shared customer identity links the records. ### Does X monitoring require an SDK? No. X monitoring starts from the website or verified product name. It reads public posts, pauses new searches when the allowance is exhausted, and keeps saved mentions available within the plan’s history window. ### How is revenue after AI cost calculated? It is observed revenue minus recorded, priced AI usage for the selected period. It is not net profit or a reconciled provider invoice. Missing usage or pricing is treated as unknown, and unmatched usage stays separate. ### What are the plans and trial terms? Starter costs $20 per month per website and includes 800 X post reads per month with 30 days of saved mention history. Growth costs $99 per month per website and includes 4,500 X post reads per month with 90 days of saved mention history. Both plans include the same revenue, traffic, AI cost, SDK, integrations, funnels, and customer analytics, and begin with a 7-day trial including 200 X post reads. ## Quick Facts - **Category**: AI product analytics - **Primary users**: Founders of paid AI apps and SaaS products - **Billing model**: Monthly subscription per website - **Trial**: 7 days, with 200 X post reads - **Supported integrations**: OpenAI, Anthropic, Stripe, Lemon Squeezy, PostHog, and Google Analytics - **Website**: grow-or-die.com