Frase

Frase is a content optimization platform that unites research, drafting, publishing, monitoring, and fixes to help teams rank on Google and stay visible in AI search.

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Content optimization platform for Google and AI search

Frase is a content optimization platform for teams that want one workflow for research, writing, publishing, monitoring, and fixes. The site positions it as a way to manage the full content loop so pages can rank on Google and be cited in AI answers without moving work across multiple tools.

The product combines topic research, AI-assisted drafting, CMS publishing, page audits, and monitoring for ranking or visibility changes. It also includes Frase Answers for capturing questions from visitors and AI visibility tools for checking whether a domain appears in responses from systems such as ChatGPT, Perplexity, Gemini, and Google AI.

Core capabilities

End-to-end content loop

Frase pulls together topic research, drafting, optimization, publishing, and fix workflows in one system instead of sending work to separate tools.

Research, draft, and publish

The product researches a topic, drafts content in the brand’s voice, and can publish finished pages directly to a CMS or FraseCMS.

Page scoring and audits

Frase audits existing pages for SEO, GEO, and AI visibility so teams can see which pages need attention first.

Decay monitoring and repair

Content Guard monitors live pages for rank or traffic decay on Google, drafts a revision, and waits for approval before republishing.

On-site question capture

Frase Answers is a conversational widget for capturing visitor questions on a site and turning them into content inputs.

AI visibility tracking

The platform tracks AI visibility across engines such as ChatGPT, Perplexity, Claude, Gemini, and Google AI, depending on plan.

Common workflows

Plan and ship new content
Use Frase to research a topic, draft the article in your brand voice, score it for SEO and AI visibility, and publish it to your CMS in one workflow.
Maintain existing pages
Use Content Guard to watch live pages for declining Google performance, draft revisions, and republish changes after approval.
Check AI search presence
Use the AI Visibility Checker to see whether your domain is cited in ChatGPT, Perplexity, and Gemini results before you invest in larger content changes.
Standardize work across an enterprise
Use the enterprise setup when you need SSO, role-based permissions, branded reporting, and central oversight across distributed teams.
Turn visitor questions into content
Use Frase Answers on your site to capture visitor questions and feed those questions back into your content roadmap.

Pros and Cons

Pros

Combines research, drafting, publishing, optimization, and fixes in one workflow.
Supports direct publishing to WordPress, Webflow, Sanity, Wix, or FraseCMS.
Covers both traditional SEO scoring and AI visibility monitoring.
Includes a free AI Visibility Checker and a 7-day free trial.
Enterprise options add governance features such as SSO, role-based access, and exportable reporting.

Cons

The site does not publish a complete integration list beyond the CMSs and hosted option it names.
Some capabilities vary by plan, so teams need to compare limits for articles, audits, seats, and monitored pages before choosing a tier.
AI visibility and page-decay signals are monitoring tools, not immediate ranking guarantees.

FAQ

What does the AI Visibility Checker test?

Frase’s free AI Visibility Checker tests whether a domain appears in ChatGPT results without signup. After email capture, it also probes Perplexity and Google Gemini for the same domain.

Is Frase free to try?

Yes. Frase offers a 7-day free trial with no credit card required, and the checker itself provides a free ChatGPT result without signup.

What publishing workflow does Frase support?

Frase is built around a single workflow that covers research, drafting, publishing, optimization, and fixes. Publishing destinations mentioned in the site text include WordPress, Webflow, Sanity, Wix, and FraseCMS.

Who is Frase designed for?

The site says Frase is designed for in-house content and SEO teams, agencies, freelancers, and enterprise teams. Plans scale by seats, sites or domains, and how much work the agent handles.

What does the Enterprise plan add?

The enterprise page highlights governance, SSO, role-based access, exportable reporting, and security/compliance positioning. It also offers a white-label client portal and custom domain options for enterprise customers.

Quick Facts

Category: Content optimization platform
Platform: Web app with hosted publishing option via FraseCMS
Primary users: In-house content and SEO teams, agencies, freelancers, and enterprise orgs
Publishing options: WordPress, Webflow, Sanity, Wix, or FraseCMS
Source domain: frase.io
Trial: 7-day free trial; no credit card required