Firework

Freemium

Video commerce tools for brands and retailers to showcase products and assist shoppers.

What is Firework?

Firework is a video commerce platform for brands and retailers that combines shoppable video, one-to-one video chat, live video showrooms, and AVA, its AI Video Assistant. It helps businesses present products and bring personal shopping assistance to digital channels.

Businesses can distribute video across websites, mobile apps, email, SMS, social platforms, and retail channels, with QR codes connecting packaging and physical stores to video content. Its plans range from small-business shoppable video packages to enterprise services with custom integrations, analytics, and support.

What can Firework do?

Shoppable and interactive video

Embed shoppable videos on a site and organize them into playlists. Add quizzes, polls, and custom calls to action to give shoppers ways to interact with content.

Social content import

Import user-generated content from Instagram and TikTok for use in video commerce experiences. Automatic site embedding supports publishing imported and uploaded videos.

One-to-one video shopping

Support one-way and two-way video calls with live previews and call recordings. Higher tiers add customer routing, scheduling integrations, and a mobile app for store associates.

Live video showrooms

Run scheduled live events with replays and social media simulcasting. Video Showroom plans also include personalized playlists and standard order management system integration.

Analytics and customer data

Use video analytics and dashboards to assess activity. Selected higher tiers add first-party data synchronization, custom dashboards, and multi-touch revenue attribution.

Player and commerce customization

Higher shoppable video tiers offer custom branding, player customization, automatic product video population, and connections to multiple stores.

Use Cases

“Product education on storefronts”

Place demonstrations and customer video reviews on product pages to help shoppers evaluate products such as cookware, beauty items, apparel, or home goods.

“Remote assistance from store teams”

Connect online shoppers with associates through video calls. Teams with suitable plans can schedule consultations and route customers to relevant staff.

“Live product presentations”

Host shopping events for product demonstrations and audience engagement, then make replays available to shoppers who missed the broadcast.

“Post-purchase storytelling”

Add QR codes to packaging so customers can reach related videos after receiving a product, extending content beyond the initial storefront visit.

Frequently Asked Questions

Can I try Firework before choosing a plan?

Firework offers a 14-day trial with unrestricted platform access and no credit card required. Access is requested through a form, and participation is subject to Firework's acceptance.

What are the entry-level shoppable video limits?

Pilot includes 10 video uploads, up to three playlists, and one login. Starter expands this to 50 uploads and up to 10 playlists. Growth includes unlimited uploads, up to 50 playlists, and five logins.

How are additional video views priced?

The shoppable video pricing page lists $10 per 1,000 additional video views for Starter and $5 per 1,000 for Growth and Pro. Pro and Enterprise use a contact-sales flow; AVA has custom pricing.

Which plans support larger teams?

Shoppable Video Pro includes 10 logins, while Enterprise includes unlimited logins. Higher tiers of the video chat and showroom products also add dedicated success support and expanded analytics or integrations.