Search rankings and traffic monitoring
Track keyword positions, newly ranking keywords, top pages, and estimated monthly Google traffic to identify changes in a competitor’s search visibility.
Figo
Freemium
Figo is competitor monitoring software for marketing teams, agencies, and small businesses. It tracks competitors’ search visibility, pages, ads, social posts, reviews, and AI visibility, then summarizes notable changes in weekly briefings.
What is Figo?
Figo is competitor monitoring software for marketing teams, agencies, and small businesses. It collects changes across competitors’ search rankings, estimated traffic, pages, blog posts, public ads, social posts, reviews, and AI visibility, then turns the findings into plain-English briefings.
A competitor receives a full check when it is added and an automatic check each week. Figo’s Monday briefing emphasizes what changed, links claims to supporting evidence, and suggests what may deserve a response. Briefings are available by email and Slack; agency users can also share client reports from dedicated workspaces.
Figo is focused on external competitor activity rather than the customer’s own campaign reporting. Its search and traffic figures are estimates, and its advertising coverage is limited to public ad libraries, so the data is intended for directional monitoring rather than exact performance measurement.
What can Figo do?
Page, blog, and advertising change detection
Find new or changed service pages, location pages, and blog posts, alongside public Google, Meta, and TikTok ads with creative, landing-page, and first-seen details where available.
Social and review monitoring
Follow public Instagram, Facebook, and Reddit activity, and review Google Business Profile ratings, review counts, and star distributions, plus Trustpilot when a profile exists.
AI visibility tracking
Ask fixed buyer questions across ChatGPT, Claude, Gemini, and Perplexity on a plan-dependent schedule. Figo records which businesses are named, cited, and supported by referenced pages.
Evidence-backed weekly briefings
Receive a Monday summary organized around meaningful changes, with links to the relevant ad, page, keyword, or AI answer and a suggested action.
Client workspaces and reports
Agency plans separate monitoring by client workspace, provide a briefing for each workspace, and support shareable client report links with agency branding on the Agency plan.
Use Cases
“Agency client reporting”
Create a workspace for each client, monitor that client’s competitors, and use the weekly briefing and shareable report link to support recurring updates without repeating the same research manually.
“Marketing team response planning”
Review changes across a broader competitive set and use rankings, pages, ads, and social activity to decide which competitor moves warrant a response.
“Small-business monitoring”
Track a small group of close competitors and receive a concise Monday summary instead of maintaining a recurring manual research process.
“AI search visibility reviews”
Compare how often a business and its competitors appear in buyer-oriented answers from major AI assistants, then inspect cited sources when a competitor is included and the business is not.
Frequently Asked Questions
How often does Figo check competitors?
Figo runs a full check when a competitor is added and then performs one automatic check each week. AI visibility checks run every two weeks on Starter and weekly on Growth, Agency, and Enterprise.
What does Figo monitor?
Figo monitors search rankings and estimated traffic, new pages and blog posts, public Google, Meta, and TikTok ads, Instagram, Facebook, and Reddit posts, Google reviews, Trustpilot where available, and AI-assistant answers.
Does Figo measure competitor ad spend or campaign results?
No. Figo uses public ad libraries and cannot determine what a competitor’s ads cost or earned. Ad counts and long-running ads are signals of activity, not proof of spend or profitability. Figo also does not report on the customer’s own campaigns.
How does agency reporting work?
Agency workspaces separate monitoring by client. Each workspace can receive its own Monday briefing by email and Slack, and the Agency plan provides a shareable web report link with the agency’s branding.
Is there a free trial?
Yes. New accounts receive seven days of Starter access after email confirmation, with no card required. Paid plans are billed monthly, and subscriptions can be canceled while access remains available through the paid billing period.
Quick Facts
- Product type
- Competitor monitoring software
- Primary users
- Marketing teams, agencies, and small businesses
- Monitoring cadence
- Initial full check, then weekly competitor checks
- Briefing delivery
- Monday briefings by email and Slack
- AI visibility sources
- ChatGPT, Claude, Gemini, and Perplexity
- Trial
- Seven-day Starter trial; no card required
Figo Traffic Analysis
Traffic data is for reference only.
- Domain Rating
- 12
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