# Ethos Brand showroom and asset management software for teams managing brand identity and shared files. - Findings24: - Website: - Pricing: Paid - Categories: AI Copywriting, Marketing & Sales ## What is Ethos? Ethos is a brand asset management platform centered on online, interactive brand showrooms. A showroom brings official brand files, copy, colors, fonts, and guidelines into a shared space where team members and partners can find and use current materials. Ethos also includes tools for developing brand messaging and reviewing brand health, extending its role beyond file storage into ongoing brand management. Choose a plan for the number of showrooms, users, and per-file size you need. Upload approved brand assets, organize the guidelines, and set access for collaborators. Review AI-written copy before adding it to the shared brand reference. ## What can Ethos do? ### Interactive brand showrooms Create shareable brand spaces that organize guidelines, approved content, and assets into sections, giving collaborators a visual reference rather than a folder-based file library. ### Asset and brand element library Store and organize logos, images, documents, colors, and fonts, with support for JPEG, PNG, EPS, and SVG files. Search across brand showrooms to find the relevant assets. ### Custom showroom design Use templates, sections, titles, Google Fonts, and custom font uploads to shape a showroom around the brand. Custom template design is available on Premium and higher plans. ### AI brand content tools Use the Brand AI Autowriter to draft or refine brand messaging. AI also offers color suggestions; review generated copy and design choices before treating them as approved brand guidance. ### Brand audits and education Review brand health with an audit and include educational material, style guidance, and brand rules in a showroom. ### Sharing and access controls Share showrooms with teams and partners using permissions. Growth and Enterprise include custom domain whitelisting; access and customization options depend on the plan. ## Use Cases ### Agency client handoffs Maintain separate showrooms for client brands so account, design, and marketing teams can reference approved assets and guidance when producing work. ### Partner and vendor access Give external collaborators a shared destination for current logos, fonts, copy, and usage rules instead of distributing files through repeated email exchanges. ### Cross-functional brand consistency Provide marketing, design, and other internal teams with a common reference for approved brand materials and messaging. ### Brand development and review Use the brand audit and AI writing tools while refining a brand's presentation, then organize resulting guidance and assets in its showroom. ## Frequently Asked Questions ### How is Ethos different from general cloud file storage? Ethos is organized around a brand showroom that combines brand assets with copy and guidance in a navigable reference space, rather than only storing files in general-purpose folders. ### What can a brand showroom contain? A showroom can include logos, images, documents, colors, fonts, copy, guidelines, educational content, and custom sections. JPEG, PNG, EPS, and SVG files are supported; per-file size limits depend on the plan. ### Can I tailor a showroom to my brand? Yes. Templates, sections, titles, Google Fonts, and uploaded fonts help match a showroom to your brand. Custom template design requires Premium or a higher plan. ### Can teams share showrooms with people outside the organization? Yes. Share showrooms with teams and partners using the included permission controls. Growth and Enterprise add custom domain whitelisting; choose the appropriate access options for your collaborators. ### Does Ethos include tools beyond asset storage? Yes. The Brand AI Autowriter helps draft brand copy, and a brand audit supports brand review. Those tools work alongside the shared asset library; review suggestions before publishing them as official guidance. ### Is there a free trial? Paid plans offer a 30-day free trial. Compare showroom, user, file-size, and customization limits when choosing a plan; the trial is a limited evaluation period. ## Quick Facts - **Category**: Brand asset management - **Product type**: Online brand showroom and asset management platform - **Primary users**: Agencies, freelancers, startups, enterprises, and influencers - **Core workflow**: Organize brand materials in a showroom and share them with teams or partners - **Evaluation**: 30-day trial on paid plans