Erlin AI

Erlin AI tracks how brands are cited across ChatGPT, Perplexity, Gemini, and Claude, then helps teams identify coverage gaps and act on them. It is aimed at marketers, SEO teams, and agencies that want AI search visibility data plus workflows for content and reporting.

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Overview

Erlin AI is an AI search visibility platform built to help brands understand how they are cited across models such as ChatGPT, Perplexity, Gemini, and Claude. The product combines monitoring, gap analysis, and workflow tools so teams can inspect where they appear, where they are missing, and what actions may improve visibility.

The site frames Erlin as an "AI Search Operating System" with three main areas: Insights for tracking visibility and performance, Opportunities for identifying competitive and coverage gaps, and Action Center for turning recommendations into research, briefs, drafts, and tracked tasks. Pricing is organized for solo users, teams, high-growth companies, and agencies, with paid plans and an Enterprise option for custom needs.

Core capabilities

Unified visibility dashboard

Unifies AI search, SEO, and analytics so users can review brand presence, sentiment, share of voice, prompt performance, keyword performance, and competitor comparisons in one place.

Opportunity discovery

Surfaces gaps in content, entities, and coverage, along with high-value prompts, keywords, and communities or channels shaping demand.

Prioritized recommendations

Focuses on next steps by prioritizing quick wins, citation opportunities on Reddit and YouTube, and opportunities tied to business impact.

Action Center workflows

Supports automated workflows for research, briefs, drafts, page updates, and content production, while keeping human review in the loop.

Data and system integrations

Connects GA and GSC data, offers Slack alerts and API access on paid plans, and supports custom integrations on Enterprise.

Content generation and optimization

Includes content generation and content optimization features, with branded review and publish steps described on the site.

Common use cases

Track AI search presence
Monitor how a brand appears across major AI assistants, then compare visibility, sentiment, share of voice, and competitor position from a single workspace.
Find and prioritize gaps
Review content, citation, entity, and coverage gaps to decide which prompts, keywords, and pages should be addressed first.
Move from analysis to execution
Use opportunity lists and workflows to turn findings into briefs, drafts, page updates, and team tasks without leaving the platform.
Follow community and citation signals
Track prompts, keywords, and citations from channels such as Reddit and YouTube when those sources influence buyer demand and AI responses.
Manage multi-user or agency operations
Use the pricing tiers and team controls to support solo operators, in-house marketing teams, multi-brand organizations, and agencies offering AI visibility as a service.

Pros and Cons

Pros

Tracks visibility across multiple AI assistants and compares performance against competitors.
Combines monitoring, opportunity analysis, and execution in one product surface.
Highlights concrete gap types such as content, citation, entity, and coverage gaps.
Offers team-oriented workflows, including automated research and draft creation with human review.
Provides tiered pricing for solo users, teams, agencies, and custom Enterprise deployments.

Cons

The public pages do not provide a full setup guide or a detailed walkthrough of the day-to-day workflow.
Integration information is limited on the source pages, beyond GA, GSC, Slack, API access, and custom integrations on higher tiers.
The site does not publish a complete list of output formats or reporting templates on the pages reviewed.

FAQ

What does Erlin AI do?

Erlin AI is positioned as an AI search operating system for tracking how a brand is cited across ChatGPT, Perplexity, Gemini, and Claude, then turning those insights into actions.

How do you get started with it?

The source shows a visibility assessment CTA and a pricing page with plans for single brands, multi-brand teams, and agencies, but it does not describe a detailed onboarding flow.

What kinds of outputs does it provide?

The platform surfaces AI visibility, sentiment, share of voice, prompt and keyword performance, competitor comparisons, and opportunities for content and citation work.

Who is it designed for?

Pricing includes Starter, Standard, Pro, and Enterprise plans, with Starter aimed at solo users, Standard at teams, Pro at high-growth companies, and Enterprise at larger organizations and agencies.

What integrations are supported?

The public pages mention GA/GSC integration, Slack alerts, API access, and custom integrations on higher tiers, but they do not list a full integration catalog.