CoHost

CoHost is a podcast growth and analytics platform for brands to identify listeners, measure engagement, and connect podcast data to business reporting.

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Podcast growth and analytics for brands

CoHost is a podcast growth and analytics platform for brands that want to understand who listens to their show and whether that audience maps to business goals. The site positions it as a way to move beyond download counts by identifying companies, roles, and seniority levels in a podcast audience.

The product can be used as a hosting platform or layered onto an existing host with an analytics prefix. Its workflow is built around importing or migrating a show, matching listeners to firmographic and demographic data, measuring episode and account engagement, and pushing reports or Salesforce data into the systems a marketing team already uses.

Core capabilities

B2B listener identification

Identify which companies, industries, job roles, and seniority levels are behind podcast downloads so teams can understand who is actually listening.

Audience and episode analytics

View audience data through dashboards and breakdowns for show summaries, episode performance, company-level activity, and listener demographics.

Consumption and audience tracking

Track engagement with consumption data, unique listeners, downloads, and audience profile trends to see how listening changes over time.

Managed audience growth

Run paid audience growth campaigns through PodPromote by targeting listeners by industry, company size, or seniority.

CRM reporting and sync

Connect podcast engagement data to Salesforce so account records can be enriched and reporting can tie listening activity back to pipeline.

Hosting and publishing tools

Use podcast hosting, analytics prefix, AI transcriptions, website, media player embeds, and unlimited team access within the plan structure described on the pricing page.

Where CoHost fits

Understand who the show reaches
A brand podcast team can use CoHost to see which companies and decision-makers are already listening, then use that information to refine content and audience strategy.
Tie podcast activity to pipeline
Marketing teams can compare listener activity with account and pipeline data to show whether a podcast is influencing business outcomes rather than only generating plays.
Add analytics without a full migration
Teams launching or refreshing a show can start with CoHost hosting or an analytics prefix, import an existing back catalog, and begin tracking without changing their entire setup.
Reach a defined target audience
Growth-focused teams can use PodPromote to run targeted paid campaigns aimed at listeners in specific industries, company sizes, or seniority bands.
Report podcast data in CRM and dashboards
Teams that need executive-ready reporting can sync podcast engagement into Salesforce and export audience or episode reports for leadership reviews.

Pros and Cons

Pros

Identifies listeners at the company, role, seniority, industry, and demographic level instead of stopping at downloads.
Supports both hosted podcasts and analytics layered onto an existing host.
Includes free migration and historical back catalog import according to the pricing page.
Connects podcast activity to Salesforce and account reporting on higher tiers.
Offers managed audience growth through PodPromote for teams that want to reach specific listener segments.

Cons

Some capabilities are plan-dependent; the pricing page notes that Salesforce integration is not included on the lower hosting/prefix path and is available on Premium and Enterprise.
The most advanced integrations and feature builds require an Enterprise plan, so teams with custom workflow needs may need to contact sales.
The source does not show public self-serve pricing for Enterprise, only a contact-for-pricing flow.

FAQ

Do I need to move my podcast to CoHost?

CoHost can either host a podcast or add an analytics prefix to an existing host. The pricing page says the team will migrate a podcast and back catalog for free, and the Yelp case study shows CoHost can also layer analytics onto an existing setup without requiring a hosting switch.

Which plan is meant for growing a brand podcast?

The pricing page lists Pro for brands needing data-led podcast measurement, Premium for teams scaling the podcast as a pipeline channel, and Enterprise for brands that need audience growth and custom features.

Does CoHost connect to Salesforce or other systems?

CoHost's Salesforce integration is included in Premium and Enterprise. The pricing page also says custom integrations can be built on Enterprise plans.

Is monthly billing available?

Yes. The pricing page states that both Pro and Premium are available monthly or annual, that annual billing saves 10%, and that Enterprise contracts are annual but can be structured differently based on procurement processes.

Can I cancel my CoHost plan anytime?

According to the pricing page, a team can cancel at any time and the account stays active until the end of the billing cycle.

Quick Facts

Category: Podcast analytics and growth platform
Primary users: Brands and marketing teams
Deployment: Podcast hosting or analytics prefix
Pricing model: Paid plans with Pro, Premium, and Enterprise tiers
Site: cohostpodcasting.com
Notable workflow: Import or migrate a show, identify listeners, measure engagement, and report or sync to Salesforce