Record enrichment
Adds data to leads, contacts, and accounts, drawing on multiple sources to balance coverage and accuracy.
Clearbit
Freemium
B2B data enrichment and visitor intelligence for sales and marketing teams
What is Clearbit?
Clearbit is a B2B data provider that has joined HubSpot. It enriches lead, contact, and account records to support sales and marketing workflows, including lead scoring, routing, and prospect prioritization.
Clearbit combines public web data, proprietary data, and large language models to turn unstructured information into standardized datasets. Its capabilities extend to identifying companies visiting a website and shortening forms using enrichment data.
What can Clearbit do?
Industry classification
Provides industry categorization using six-digit NAICS codes, GICS, and SIC, supporting more specific company segmentation.
Corporate hierarchies
Identifies parent companies and subsidiaries so teams can account for company relationships when assigning leads.
Standardized roles and seniority
Converts job titles into normalized roles and seniority levels that teams can map to their ideal customer profile.
Website visitor intelligence
Uses IP intelligence to identify companies behind anonymous website traffic. A visitor dashboard highlights companies matching the team's ideal customer profile.
Dynamic form shortening
Removes fields that can be populated through enrichment from an email address. When an enrichment value is unavailable, the form displays the corresponding field for the visitor to complete.
Use Cases
“Prioritize incoming leads”
Sales teams can use enriched attributes to score leads in real time and focus follow-up on prospects that fit their target customer criteria.
“Route leads across account structures”
Teams managing parent companies and subsidiaries can use corporate relationships to direct an incoming lead to the appropriate representative.
“Find accounts for outbound outreach”
Marketing and sales teams can review visiting companies that match their ideal customer profile and concentrate outreach on accounts showing website interest.
“Simplify lead capture”
Teams can reduce the number of questions on a lead form while retaining fields that visitors need to complete when enrichment cannot supply an answer.
Frequently Asked Questions
How does Clearbit relate to HubSpot?
Clearbit has joined HubSpot. Its website describes it as a HubSpot Native Data Provider.
What geographic and language coverage does Clearbit offer?
Clearbit states that its enrichment data has global coverage across every country and in any language.
Does visitor intelligence identify individual website visitors?
The described visitor dashboard identifies companies using IP intelligence and highlights those matching an ideal customer profile. The workflow focuses on company-level interest.
Quick Facts
- Category
- B2B data enrichment
- Primary users
- B2B sales and marketing teams
- Record types
- Leads, contacts, and accounts
- Data sources
- Public web data and proprietary data
- Website
- https://clearbit.com/
Clearbit Traffic Analysis
Traffic data is for reference only.
- Domain Rating
- 81
Clearbit Alternatives
Vtiger
vtiger.com
Vtiger is an AI-powered CRM for marketing, sales, and support teams, bringing customer data and daily work together in one connected platform.
Clodura.AI
clodura.ai
Clodura.AI is a GTM platform combining B2B data, enrichment, email verification, outreach, and calling for sales and revenue teams.
AI Ark
ai-ark.com
AI-powered B2B company and contact data for sales, marketing, and GTM teams.
Fiber AI
fiber.ai
Fiber AI is a B2B data platform for sales, recruiting, and GTM teams, combining company and people search, enrichment, and audience building with API, MCP, and plugin access for coding agents.
Parvenu
parvenu.io
B2B data enrichment for verified emails, contacts, and sales workflows
Youkti
youkti.ai
Youkti is an AI-powered outbound and account-intelligence platform for revenue teams. It turns account research, live signals, relationship data, and pipeline context into prioritized sales actions, personalized outreach, and next-step guidance.