Attention Insight

Attention Insight is an AI attention analytics platform that predicts where users look on designs, landing pages, ads, and short videos before launch.

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Overview

Attention Insight is an AI attention analytics platform that generates predicted heatmaps and related visual attention metrics for designs, landing pages, ads, and short videos. It is positioned as a way to review what users are likely to notice before launch, without running an eye-tracking lab or recruiting participants.

The site describes the model as trained on eye-tracking fixation data and used to produce attention heatmaps, focus and clarity scores, percentage-of-attention measurements, and AI recommendations. The product is presented for designers, UX teams, marketers, and agencies that want a faster way to validate visual hierarchy, compare design variants, and prepare reports for clients or stakeholders.

Core Features

Attention Heatmaps

Generate warm-to-cold attention maps that show which parts of a design are likely to draw the most focus. The product uses these maps to help evaluate hierarchy and visual emphasis before launch.

Percentage of Attention / AOI

Draw an area of interest around a button, object, or other element to measure how much attention it receives. The site also notes automatic recognition for CTA buttons.

Focus Map

See which parts of a design are noticed or missed in the first few seconds. This helps teams check whether the main message, product value, and next step are visible quickly.

Clarity Score

Score how clear or cluttered a design appears to a new user on a 1-100 scale. The product compares clarity across designs and references competitor benchmarks on the features page.

Instant Reports

Create downloadable reports in PDF or PPT, with analysis-level, project-level, and comparison-level reporting. The site also mentions customizable themes and English or Spanish outputs.

API Access

Use the Attention Insight API to bring attention heatmap generation into other workflows. The pricing page also notes API transactions on higher plans, and the features page frames this as a way to add the capability to user workflows.

Common Use Cases

Pre-launch visual hierarchy review
Check whether a landing page, homepage, or ad creative makes the main message and call to action visible quickly enough before the work is published.
Design comparison and iteration
Compare two or more design variants and use attention maps, focus maps, and clarity scores to decide which layout is easier to scan.
Design review and approval
Create client-facing or stakeholder-ready reports that explain why a layout was chosen, using exported analysis and shareable outputs.
Marketing creative validation
Give marketing teams a faster way to evaluate how banners, social graphics, and short videos are likely to draw attention.
Developer and workflow integration
Embed attention analysis into a product or design workflow through the API, especially when teams need repeatable analysis at scale.

Pros and Cons

Pros

Produces attention-focused analysis quickly from uploaded designs, URLs, and short video clips.
Combines several related outputs in one place, including heatmaps, focus maps, clarity scores, and percentage-of-attention metrics.
Offers report export options that are useful for internal review and client communication.
Supports developer workflows through an API and mentions collaboration-oriented features on paid plans.
Positions itself for design, UX, marketing, and agency use rather than a single narrow workflow.

Cons

The platform appears focused on predictive attention analysis, so it does not replace testing with real users.
Some integration and workflow details are only lightly documented on the public pages, especially outside the API and plugin mentions.
Plan limits and pricing vary by billing cycle and are more detailed than the feature pages themselves, so readers may need to check the pricing page carefully.

FAQ

Does Attention Insight offer a free trial?

Yes. The pricing page shows a free 14-day trial with no credit card required. Paid plans are also available if you need more seats, credits, or reporting options.

What kinds of teams is it for?

It appears designed for design, UX, marketing, and agency workflows. The site shows support for analyzing images, short clips, web pages, and API-based use through higher tiers and developer documentation.

What does the analysis output include?

You upload a design or provide a URL, then the platform generates attention heatmaps, percentage-of-attention measurements, focus and clarity scores, and report outputs. The site also mentions AI recommendations and shareable reports.

How is it typically used?

The source does not describe a fully detailed setup flow, but it does show quick analysis from uploads or URLs, report generation, and an API for embedding attention analysis into other workflows.

What are the main limitations?

The site states that the platform predicts where people look using AI trained on eye-tracking fixations, but it should be treated as a pre-launch analysis tool rather than a replacement for testing with real users.