Lead discovery and enrichment
Search 250M+ verified B2B contacts or import leads from a CRM, then enrich prospects with data from 22+ sources and prioritize them using intent signals such as funding rounds and leadership hires.
Artisan
ClaimArtisan is an AI outbound sales platform for BDRs, AEs, and account teams to find leads, personalize outreach, manage replies, and book meetings.
Overview
Artisan is an outbound sales platform centered on Ava, an AI BDR that finds leads, sends personalized outreach, handles objections, and books meetings. The product combines B2B data, enrichment, intent signals, messaging, sequencing, and reply handling in one system.
The website positions Artisan for teams that want to run outbound with less manual research and less operational overhead. It is used for cold outbound, warm outbound, cross-sell and upsell campaigns, and re-engagement of leads and accounts already in a CRM.
Core features
Multi-channel campaign execution
Build multi-channel outreach sequences across email, social, and phone, with native dialer support for call steps and automated follow-up handling.
Automated message testing
Run multiple message variants at once and let Ava test subject lines, structure, calls to action, and tone while shifting volume toward the better-performing version.
Autonomous reply handling
Have Ava manage replies, objections, qualification, and meeting booking, with escalation rules that determine when a human steps in.
CRM-driven outbound motions
Use CRM data and custom webhooks to re-engage MQLs, conference leads, closed-lost deals, churned accounts, and existing customers with context-aware messaging.
Outbound workflow integrations
Monitor deliverability, sync with HubSpot or Salesforce on paid tiers, and connect Slack or webhooks to fit the platform into existing workflows.
Common use cases
Cold outbound prospecting
Search verified B2B contacts, enrich them with multiple data sources, and launch personalized cold email or multi-channel campaigns without building separate prospecting tools.
CRM re-engagement
Use CRM data, product usage data, or custom webhooks to send personalized follow-up to MQLs, event leads, closed-lost opportunities, and churned accounts.
Account growth campaigns
Run targeted outreach to existing customers to support upsell, expansion, and add-on motions, with messaging tailored to account context.
Segmented outreach at scale
Automate local or segmented outreach where research quality matters, such as regional SMB targeting or sponsor, partner, and attendee follow-up.
Reply handling and meeting booking
Let Ava handle replies, objections, and scheduling so a sales team can focus on warm conversations and closing rather than manual inbox work.
Pros and Cons
Pros
- Combines lead sourcing, enrichment, outreach, reply handling, and meeting booking in one platform.
- Supports both new-prospect outreach and CRM-based re-engagement or expansion workflows.
- Includes a free plan and a 30-day free trial, which lowers the barrier to evaluation.
- Provides plan tiers for different levels of automation, from exploratory use to enterprise deployment.
Cons
- Some capabilities are gated to higher plans, including CRM sync for Salesforce, advanced campaign types, webhooks, and enterprise support options.
- The site does not publish a full technical integration catalog or detailed setup documentation on the pages reviewed.
- Pricing is credit-based, so the exact monthly cost depends on campaign type, lead volume, and how much research and personalization the workflow uses.
FAQ
How does the free trial work?
Each new account starts with a 10K-credit free trial that lasts 30 days. The trial includes access to all features and does not require a credit card. If no card is added by the end of the trial, the account automatically downgrades to the Free plan and active campaigns are paused.
What are credits used for?
Credits fund actions across the platform, including lead finding, enrichment, personalization, and handling replies. The site says simpler actions cost fewer credits, while heavier research and more advanced campaign work cost more. Sending infrastructure such as mailboxes and phone numbers is billed separately in dollars.
What can I do on the Free plan?
The Free plan is designed for exploring the platform, looking up individual leads, and building and enriching lists. Paid plans add campaign execution, deliverability tools, CRM sync, and other automation features.
What kind of work does Ava handle?
Artisan's site describes Ava as an AI BDR that can search verified B2B contacts, enrich prospects, run personalized multi-channel outreach, handle replies, and book meetings. The customer stories also show it being used for outbound to new prospects, re-engagement, and account expansion.
Which integrations are supported?
The pricing page lists integrations for Slack, HubSpot, Salesforce, and webhooks. The available integrations vary by plan, with CRM sync and other advanced integration options reserved for higher tiers.
Quick Facts
- Category
- AI outbound sales platform
- Primary users
- BDRs, AEs, and account managers
- Core AI assistant
- Ava
- Pricing model
- Free plan, paid credit-based plans, and enterprise contact sales
- Source domain
- artisan.co
- Key integrations
- Slack, HubSpot, Salesforce, and webhooks