Arcade

Arcade is a product storytelling platform for creating interactive demos, product videos, and visuals from your actual product and brand. It helps teams build, edit, share, and measure these assets in one workflow.

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What Arcade does

Arcade is a platform for creating interactive demos, product videos, and visuals for product storytelling. The site positions it as a way to build polished product content quickly, using your actual product and brand as the starting point rather than a generic template.

The product combines demo recording, AI-assisted video and visual generation, and sharing tools so teams can create, update, distribute, and measure product content in one workflow. The homepage says a new Arcade can be created in about six minutes on average, and the product pages describe live assets that can be edited and updated across properties.

Core capabilities

Capture from multiple sources

Record from the Chrome extension, Desktop App, Figma plugin, uploaded media, or HTML capture to build an Arcade from different starting points.

Interactive demo editing

Create interactive demos with hotspots, callouts, chapters, branching, CTAs, forms, custom variables, and multilingual synthetic voiceover.

AI video and visual creation

Generate on-brand videos and visuals from a prompt, an existing Arcade demo, or a Figma file, then fine-tune the result on a visual timeline.

Brand-aware output

Apply brand intelligence such as colors, fonts, tone of voice, illustration style, photography direction, custom fonts, and brand kits so output stays consistent.

Flexible publishing and export

Share demos by link, embed them as an iframe, export videos as GIF or MP4, and publish custom landing pages or custom domains on higher plans.

Integrations and analytics

Connect engagement and publishing workflows with analytics, CRM, and messaging tools such as HubSpot, Salesforce, Google Analytics, Slack, Intercom, and Segment.

Common ways teams use Arcade

Interactive product demos
Create product demos for landing pages, launch pages, and sales conversations that stay current as the product changes.
Product marketing content
Produce on-brand videos and animated visuals for channels like LinkedIn, YouTube Shorts, email, and websites without a separate production workflow.
Personalized sales demos
Show prospects a tailored walkthrough with branching, custom variables, and CTAs to support pre-sales and sales engineering workflows.
Customer education and training
Build explanatory content for onboarding, adoption, and enablement using chapters, hotspots, callouts, and voiceover.
Analytics-led iteration
Capture product behavior and connect engagement data to CRM and analytics tools so teams can review what viewers do and refine content over time.

Pros and Cons

Pros

Supports both interactive demos and AI-generated videos or visuals in one product.
Offers multiple capture paths, including browser extension, desktop app, Figma plugin, uploaded media, and HTML capture.
Includes interactive demo features such as branching, forms, CTAs, callouts, chapters, and synthetic voiceover.
Provides publishing and distribution options like links, embeds, GIF/MP4 exports, and custom landing pages or domains on higher plans.
Connects with common GTM and analytics tools, including CRM, messaging, and product analytics systems.

Cons

Several capabilities are plan-gated, including advanced insights, branding options, exports, team controls, and enterprise security features.
The public sources do not fully document every supported platform, security control, or integration detail, so buyers may need to confirm fit with sales or the knowledge base.

FAQ

Does Arcade have a free plan or paid plans?

Arcade offers a Free plan and paid Growth and Enterprise plans. The pricing page also says you can contact sales for Enterprise and sign up for free to try the product.

Can I cancel or downgrade my plan anytime?

Yes. The pricing page says you can unsubscribe at any time by moving back to the Free plan from the billing page, and you keep access to paid features until the next billing period ends.

Can teams add more seats?

Arcade supports additional seats on Growth for an added monthly fee, and Enterprise customers can add more seats through their customer success contact.

What tools does Arcade integrate with?

The integrations page lists connections and event syncing with tools including HubSpot, Salesforce, Slack, Google Analytics, Google Tag Manager, Amplitude, Mixpanel, PostHog, Segment, Clearbit, Intercom, and Product Hunt.

How are Arcades created and updated?

Arcade’s interactive demo page says demos are live assets that can be edited and automatically updated across properties. The site also describes multiple creation paths, including the Chrome extension, Desktop App, Figma plugin, and uploaded media.

Quick Facts

Category: Product storytelling platform
Primary outputs: Interactive demos, product videos, visuals
Creation methods: Chrome extension, Desktop App, Figma plugin, uploaded media, HTML capture
Integrations: HubSpot, Salesforce, Slack, Google Analytics, Google Tag Manager, and more
Pricing shape: Free plan plus paid Growth and Enterprise plans
Source domain: arcade.software