Algo

What is Algo?

Algo combines a video automation platform with a studio that designs custom motion systems and templates. Teams use a project dashboard or API to turn changing data and campaign inputs into repeatable videos, including personalized recaps and recurring data stories.

The workflow starts with Algo building a template and input interface for the project. Users can then customize modules, text, colors, images, and audio, or supply data programmatically, while the platform renders the output in the cloud. Projects can include AI tools such as article summarization, audio transcription, or background removal; the selected capabilities depend on the project setup.

What can Algo do?

Custom motion toolkits

Algo builds reusable templates and visual tools for a project. Its template workflow supports After Effects, Lottie, and Cavalry.

Project dashboard

A tailored input page lets users select modules, edit headlines and colors, upload photos or audio, and launch videos from the configured template.

Programmatic video generation

The documented API flow accepts JSON input and returns a video ID and status URL. The status endpoint reports customization, rendering, finalizing, and rendered stages.

Responsive video formats

The studio engineers templates for multiple aspect ratios. Users can select the output formats supported by their project rather than rebuilding each video for each placement.

AI-assisted processing

Project toolkits can use article-to-script summarization, audio transcription with synchronized captions, face-based reframing, or portrait background removal. These capabilities are selected for the project.

Use Cases

“Personalized user recap campaigns”

An app can call the API to generate a unique video for each user, using a tailored template and programmatic input.

“Frequently updated data stories”

Teams covering sports, finance, or other changing subjects can reuse a motion system as the underlying data changes.

“Humanitarian updates”

The Doctors Without Borders project uses a modular dashboard for text, images, charts, maps, and audio, allowing its communications team to assemble crisis-related videos.

“Team-operated branded videos”

Creative and communications teams can work from a configured dashboard and motion toolkit instead of designing each video as a separate asset.

Frequently Asked Questions

How does a project start?

Algo works with the client to build a tailored template and input interface. The client then uses the project dashboard or integrates the API to create videos from that setup.

What outputs can the platform produce?

Depending on the template and rendering setup, Algo produces video files or Lottie web animations. Aspect ratios are engineered into the project template.

How can I track an API-generated video?

The API returns a video ID and status URL. The status endpoint reports customization, rendering, finalizing, and rendered stages, then returns the finished video URL and execution time. It reports errors for invalid input or a failed production step.

Which parts can use AI?

Algo lists project-specific tools for article summarization, face-based reframing, audio transcription and animated captions, background removal, generated images, and text-to-speech. The toolkit is configured for each project.