An enterprise language intelligence platform for translating and managing multilingual content.
Phrase is an enterprise language intelligence platform for translating, adapting, evaluating, and delivering multilingual content. It brings localization workflows, translation technology, linguistic context, and quality controls together so teams can publish content for different markets while managing how work is routed and reviewed.
The platform spans Phrase TMS for translation management and Phrase Strings for software localization, with Phrase Language AI, Phrase Orchestrator, Phrase Studio, Phrase Portal, Phrase Analytics, and Phrase Custom AI among its other components. Teams can use Phrase’s own capabilities alongside external engines and connected tools. Its API-first architecture and integrations are intended to let localization work connect with development, design, marketing, and content systems.
Phrase TMS and Phrase Strings include translation memory, term bases, pre-translation, quality assurance, and review workflows. TMS also supports project templates, job management, and metadata for organizing translation work.
Phrase Language AI provides machine-translation capabilities, including engine selection and profiles. The platform can choose among available engines or route work through a customer’s own engines, with options such as Auto Adapt and quality estimation described for matching processing to content and quality needs.
Phrase Orchestrator connects steps across localization workflows. Pricing information lists orchestration workflows, while the platform describes routing content through context, AI models, quality evaluation, and adaptation.
Phrase offers native and partner integrations and an API-first foundation. Examples include Figma, GitHub, Google Drive, Contentful, Zendesk, and Salesforce; availability varies by Phrase product and plan.
Phrase Strings supports software localization workflows, including key tagging, branching, screenshot management, over-the-air delivery for Android, iOS, and web, and integrations with code repositories such as GitHub and GitLab.
Phrase Studio is available as an add-on and includes capabilities for multilingual subtitles, AI dubbing, transcripts, and a studio editor.
Development teams can connect repositories or design files, send content for translation, and manage localized strings through Phrase Strings. Over-the-air delivery for mobile and web can support updates without treating each release as a standalone file handoff.
Localization teams can use Phrase TMS to organize projects, assign jobs, apply translation memories and term bases, and run quality checks across multiple languages and teams.
Marketing or content teams can connect supported CMS and business tools, such as Contentful, Storyblok, Braze, or Zendesk, to bring content into translation workflows and return localized material to the originating system.
Teams can use Phrase Studio’s add-on capabilities for subtitles, transcripts, and AI dubbing as part of multimedia localization workflows.
Organizations can route content through machine-translation engines and workflow steps, then involve linguists or reviewers where their process requires human validation.
The platform includes Phrase TMS and Phrase Strings, alongside products and capabilities such as Phrase Language AI, Phrase Orchestrator, Phrase Studio, Phrase Portal, Phrase Analytics, and Phrase Custom AI. Plan availability and capacities differ.
Phrase lists integrations for systems including Figma, GitHub, Google Drive, Contentful, Zendesk, and Salesforce. It also describes APIs and support for connecting custom capabilities. Specific integrations can depend on the Phrase product and subscription plan.
No. The platform supports machine-translation engines and custom routing, while its translation-management products also provide human-oriented workflows such as jobs, reviews, translation memories, and term bases.
Plans are organized into Team, Business, and Enterprise tiers, with capacities and features that vary by tier. Pricing is presented in multiple currencies; Business and Enterprise pricing use a contact-sales flow. Plans include a 14-day free trial, according to the pricing page.
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