Creator discovery and recommendations
Brands can search for creators and use AI-assisted recommendations. Free includes 10 discovery searches and 10 recommended creators; Fully Managed includes unlimited search and recommendations.
1stCollab
Freemium
An influencer marketing platform for brands to find creators, manage campaigns, and track performance.
1stCollab란 무엇인가요?
1stCollab is an influencer marketing platform serving brands and creators. For brands, it combines creator discovery and performance tracking with campaign support, from outreach and execution to payment-related administration. Its free offering includes creator tracking, analytics, and a limited set of recommended creators and discovery searches; managed plans add campaign execution and optimization. Creators can find and apply to brand opportunities, maintain an automatically updated media kit, and receive support through partnerships.
1stCollab(으)로 무엇을 할 수 있나요?
Influencer tracking and analytics
The free plan includes unlimited influencer tracking and real-time analytics and reporting, giving teams a way to monitor creator performance.
Campaign execution support
Fully Managed includes campaign execution covering outreach, tax filings, and usage rights management, alongside campaign performance optimization.
Link and conversion tracking
The Fully Managed plan includes link and conversion tracking for campaigns.
Creator application workflow
Creators can view brand opportunities matched to their profiles and apply through the platform.
Automatically updated media kits
Creator media kits update with current reach and engagement figures for brands to review.
사용 사례
“Monitor an existing creator roster”
A brand team can use influencer tracking and real-time reporting to follow creator performance without a stated limit on tracked creators in the free plan.
“Find creators for a campaign”
Brands can use discovery searches and recommendations to identify potential partners, with the free plan providing a defined starting allowance and managed plans offering unlimited discovery.
“Outsource campaign operations”
Brands seeking execution support can use Fully Managed for work spanning creator outreach, campaign execution, tax filings, and usage rights administration.
“Apply for relevant brand partnerships”
Creators can browse opportunities selected for their profiles and submit applications rather than relying solely on unsolicited pitches.
“Present current creator metrics”
Creators can share a media kit whose reach and engagement figures update automatically, helping brands assess their profile.
자주 묻는 질문
Is there a free option for brands?
Yes. The Free plan is listed at $0 and includes unlimited influencer tracking, unlimited team members, real-time analytics and reporting, 10 recommended creators, and 10 discovery searches.
What does Fully Managed cost?
Fully Managed charges 20% of creator spend, with a minimum campaign spend of $5,000 per month. This is a managed campaign fee, not a flat software subscription. Managed campaigns require an initial two-month commitment.
What is included in Fully Managed?
It includes the Free plan features, 24/7 priority support via Slack, unlimited creator search and recommendations, link and conversion tracking, and supported campaign execution from outreach through tax filings and usage rights management.
Who is the Scaled plan for?
Scaled is for brands spending $1 million or more annually on influencer marketing. It has custom pricing through sales and adds bulk pricing discounts and dedicated analysis and insights support.
주요 정보
- Category
- Influencer marketing platform
- Primary users
- Brands and creators
- Brand free plan
- $0; includes creator tracking, analytics, 10 recommended creators, and 10 discovery searches
- Managed campaign pricing
- Managed campaign fee: 20% of creator spend; minimum $5,000 monthly campaign spend; two-month initial commitment
- Enterprise option
- Scaled plan with custom pricing for brands spending $1M+ annually on influencer marketing
- Creator workflow
- Profile-matched campaign opportunities, applications, and an automatically updated media kit
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1stCollab 대안
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