Webflow logo

Webflow

Freemium
訪問

A visual website platform for teams to design, publish, manage, and optimize sites.

Webflowとは?

Webflow is a website platform for teams that need to design, build, publish, and improve web experiences. It combines a visual design canvas with a CMS, hosting, collaboration workflows, and tools for experimentation and search visibility. Marketing teams can make site changes and publish content without routing every update through a developer, while design and development teams work together in a shared workspace.

Webflowでできること

Visual website design

Edit content on a visual canvas, control layouts, and fine-tune typography. Teams can use drag-and-drop templates or create custom web experiences.

Content management and publishing

Manage and publish site content through Webflow CMS, with controls over what goes live and when. The platform describes this content workflow as supporting SEO, AI search visibility, and conversion.

Page branching and approvals

Create branches from static or CMS pages to work on changes without affecting the original page. Resolve conflicts before merging and track branch activity in the Site Activity log.

Experimentation and personalization

Run A/B tests, personalize site experiences for visitors, and use AI to test multiple variables. Webflow says its optimization tools can also be used with sites not built on Webflow.

Search and AI visibility tools

Webflow AEO includes tools to see how AI crawls a site, track visibility in AI answers, and create content intended to earn citations.

Shared workspace and libraries

Bring design, development, and marketing collaborators into one workspace. Shared Libraries let teams share components, variables, and assets across multiple sites, review updates, and manage library installations.

利用シーン

“Marketing teams publishing site updates”

Make page and content changes through visual tools and CMS workflows, with publishing controls that reduce dependence on a developer for routine updates.

“Design and development teams building custom sites”

Develop branded web experiences in a visual environment, coordinate design and development work, and use page branches to review changes before merging.

“Content teams managing publishing schedules”

Organize site content in the CMS and control what goes live and when, supporting ongoing publishing across a website.

“Growth teams testing site performance”

Run A/B tests and personalized experiences to compare variations and optimize visitor journeys, including on sites built outside Webflow.

“Agencies maintaining consistency across client sites”

Share components, design variables, and assets through Shared Libraries, then review library changes and manage installations across multiple sites.

よくある質問

Can marketers publish content without developer support?

Webflow describes its CMS and visual editing workflows as ways for marketers to manage and publish site content without a developer handling each update.

Can teams review page changes before they go live?

Yes. Page branching lets a team work on static or CMS pages separately from the original, resolve conflicts, and merge changes when ready.

Can Webflow be used to optimize a website?

Webflow includes tools for A/B testing, visitor personalization, and AI-assisted testing of multiple variables. The site says these optimization tools can work with sites built on Webflow or elsewhere.

What does Webflow provide for AI search visibility?

Webflow AEO offers ways to see how AI crawls a site, track appearances in AI answers, and create content intended to be cited.

Can teams reuse design assets across sites?

Shared Libraries support sharing components, variables, and assets across multiple sites, with workflows to review updates and manage installations.

クイック情報

Product category
Website design, content management, and optimization platform
Platform
Web-based visual website platform
Primary users
Marketing, design, development, and content teams
Core workflows
Visual design, CMS publishing, collaboration, experimentation, and search visibility
Website domain
webflow.com

Webflow のトラフィック分析

トラフィックデータは参考情報としてご利用ください。

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