AI-assisted creator campaign management for B2B marketing teams and sponsorship tools for creators.
Passionfroot is a creator marketing platform for B2B marketing and growth teams, with tools for creators to manage sponsorships. Its built-in AI agent, Zest, helps teams turn campaign goals into plans, select creators, coordinate outreach, manage payments, and assess results.
The platform connects campaign planning with collaboration and reporting. For creators and media businesses, it provides a media kit, sponsorship opportunities, booking tools, messaging, and payment workflows to manage brand partnerships.
Zest builds a strategy covering the ideal customer profile, platforms, budget, and messaging. It recommends creators based on audience fit, content style, and performance, and helps teams reach creators outside the platform.
Generate campaign briefs and personalized creator proposals. Teams can edit the materials and approve them before Zest sends outreach.
Surface missed deadlines, pending approvals, and follow-ups in one place. Teams can send reminders or extend draft deadlines to keep collaborations moving.
Teams can onboard Passionfroot once and pay creators through FrootWallet. Creator tools include automatic invoice creation and payment collection.
Automatically track reach, engagement, spend, and ROI across campaign posts and external posts. Zest identifies patterns across creator, platform, and content-format combinations.
Publish a media kit with live audience statistics, rates, testimonials, and booking forms. Manage scheduling, sponsor conversations, and collaboration workflows alongside ad-network opportunities.
A growth team can translate a launch goal into a creator media plan, prepare proposals for relevant audiences, and coordinate sponsored posts across platforms.
Marketing teams running recurring partnerships can monitor outstanding work and compare creator and format performance to guide future campaign choices.
Newsletter publishers can present audience statistics and sponsorship rates, organize available slots, handle inbound bookings, and collect payments.
Creators can receive sponsorship requests through the ad network and browse live brand campaigns from their workspace, applying with one click.
The described workflow gives teams a review step: Zest drafts briefs and personalized proposals, and users can adjust and approve them before sending.
The creator pricing page lists a $0 offering with media kits, scheduling, booking forms, workflows, payments, messaging, and access to brand deals through the ad network.
The website shows creator collaborations across newsletters, YouTube, LinkedIn, X, Instagram, and TikTok. Campaign reporting brings posts from multiple platforms into one view.
Yes. The analytics workflow supports adding external posts alongside campaign content for performance tracking.
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