Prioritize accounts, research prospects and activate sales plays with account signals. MadKudu's sales-intelligence workflow now continues within HG Sales Copilot.
MadKudu is a sales-intelligence product acquired by HG Insights in 2025. Its account-research and prospecting workflow continues within HG Sales Copilot, which brings account signals, AI-assisted research and contact recommendations into a seller's daily work.
Teams define their ideal customer profile, connect relevant data and use prioritized accounts and sales plays to decide whom to approach. Sales Copilot can be purchased as an individual module. CRM connection is optional for getting started; embedding the software in Salesforce or activating prospects in a sales engagement platform requires the relevant integrations and permissions.
Combine account and engagement signals with an ideal customer profile based on target countries, industries and company sizes. Configure excluded profiles and important website pages to shape account views and playbooks.
Aggregate account insights and engagement signals, automate account research and explore account context through conversational Account AI.
Use AI-driven analysis to recommend and enrich contacts for each account and revenue use case. Optional Apollo, Cognism or ZoomInfo connections support contact discovery beyond the CRM.
After connecting Gong, Outreach or Salesloft, representatives can add prospects to flows or sequences from Copilot playbooks, activity views or the feed.
Teams using the Sales Copilot & Scoring integration can embed sales context in Salesforce and write scores to Lead, Contact and Account records. Setup requires a Salesforce administrator, package permissions and CRM read/write access.
Start from accounts matching the team's ideal customer profile, review account research and contact recommendations, then choose prospects for a sales play.
Use a connected Gong, Outreach or Salesloft workflow to put selected prospects into the appropriate flow or sequence after reviewing their account context.
Revenue operations teams configure personas, excluded profiles, key website pages and team roles so representatives work from relevant account views and playbooks.
No. Teams can begin with a prioritized account list filtered to their ideal customer profile. Salesforce embedding and scoring are optional and require an administrator, package installation and broader CRM read/write permissions.
Yes. The current HG offering allows individual Sales Copilot purchase as well as combinations with other HG modules. Plans are sized around licensed seats, credits and lead volume; specific access depends on the selected configuration.
Intelligence credits cover data exports, while AI action credits cover actions such as research briefs. Standard HG Copilots contracts run two years; a one-year term has a higher price, and quarterly billing carries an additional premium.
The current HG Copilots offering has no pilot or free trial. Choose the Sales Copilot module and the seats and usage needed for the team when arranging access.
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