# Incremental

Daily causal measurement and budget planning for brands and commerce media agencies.

- Findings24: <https://findings24.com/ja/products/incremental>
- ウェブサイト: <https://incremental.com>
- 料金: Freemium
- カテゴリー: AIマーケティング分析, Analytics & BI

## Incrementalとは？

Incremental is a commerce media intelligence platform for brands and agencies. It measures the sales attributable to advertising using causal models, helping teams distinguish incremental growth from sales that would have happened without media spend.

The platform uses incremental return on investment (iROI) to connect measurement with spending decisions. It combines retail, digital shelf, and media data to support campaign evaluation, optimization, and budget planning. Incremental operates independently of retailers, media sellers, and bidding platforms.

## Incrementalでできること

### Daily campaign and SKU measurement

Delivers causal measurement at the campaign and SKU level across retailers and channels. Automated model creation and continuous learning update insights as business conditions change.

### Optimization recommendations

Uses iROI as the signal for an automated recommendation engine. Recommendations feed into Skai, Pacvue, Flywheel, and WPP Open so teams can act within existing media workflows.

### Scenario planning and sales forecasting

Models investment scenarios at channel and campaign level. Teams can estimate spending needed for sales goals and assess budget shifts before committing funds.

### Commerce data graph

Combines digital shelf, omnichannel retail, and media data. Models account for search rank, pricing, inventory, promotions, competitive dynamics, buy box ownership, and ratings and reviews.

### External media context

Examines how media beyond the digital shelf influences product discovery and brand awareness, providing context for onsite media performance.

## 利用シーン

### Assess whether advertising creates growth

Marketing analytics teams can evaluate whether campaigns generate additional sales or capture demand that already exists, supporting effectiveness reviews beyond attributed ROAS.

### Allocate budgets across retailers

Commerce teams can compare investment scenarios when deciding where the next dollar should go and how to support multiple retailers.

### Plan spending around product launches

Brand teams can explore the investment required to support sales goals and consider when to concentrate spending around new launches.

### Coordinate agency measurement and activation

Agencies can use a shared causal measurement approach for planning, reporting, and activating media decisions across client commerce programs.

## よくある質問

### Does setup require tracking tags or personal data?

Incremental states that no tags need to be implemented and no personally identifiable information (PII) is required.

### How soon can teams see results?

According to Incremental, most brands see campaign-level iROI within a few weeks of kickoff. Data flows daily.

### Which measurement guidelines does Incremental follow?

Incremental states that its measurement is aligned with IAB and MRC guidelines and grounded in multiple causal inference frameworks.

### How can teams get started?

The website offers a demo booking flow for brands and agencies interested in the platform.

## クイック情報

- **Category**: Commerce media measurement and planning
- **Primary users**: Brands and agencies
- **Core metric**: Incremental return on investment (iROI)
- **Customer sectors**: CPG, apparel, pharma, pet, and beauty
- **Website**: https://incremental.com