# GoWit Commerce and retail media advertising for retailers, brands, and agencies - Findings24: - ウェブサイト: - 料金: Freemium - カテゴリー: AI広告管理, AIマーケティング分析, Marketing & Sales ## GoWitとは？ GoWit is a commerce and retail media advertising platform for retailers, marketplaces, delivery apps, advertisers, agencies, and publishers. It brings on-site, off-site, and in-store advertising into one platform, helping media owners generate advertising revenue and brands reach shoppers across digital and physical channels. Retailers can operate a white-label retail media network using their first-party data. Advertisers and agencies can use GoWit One, its AI-powered ecosystem, to support media planning, automate advertising operations, and connect campaign performance with sales. ## GoWitでできること ### Omnichannel retail media Manage advertising across on-site, off-site, and in-store channels, with first-party data activation and full-funnel campaign capabilities. ### White-label media network Give retailers, marketplaces, and delivery apps a branded retail media platform for selling advertising opportunities to brands. ### AI-assisted media planning GoWit One identifies top-performing product categories, excludes low-potential segments, and recommends campaign opportunities to guide planning. ### Predictive analytics and sales measurement Forecast campaign performance and identify growth opportunities. Closed-loop measurement connects ad impressions with revenue, with post-click and post-view sales reporting. ### Campaign optimization recommendations Use real-time recommendations alongside signals such as low competition and keyword density to identify potential campaign improvements. ### Contextual ad serving and placements Support location- and stock-based ad serving and customized placements. Sponsored Display and Sponsored Brand Display formats appear in GoWit's published HP campaign example. ## 利用シーン ### Create a retailer advertising business Retail and marketplace teams can offer brands advertising inventory across their shopping touchpoints, creating a revenue stream from their audience and first-party data. ### Promote products within a retail environment Brand marketers can run sponsored display campaigns on a retailer's properties, then assess impressions, click-through rate, and return on ad spend, as illustrated by HP's campaigns on Teknosa. ### Plan agency campaigns Agency teams can use category recommendations and performance forecasts to decide where to focus campaigns, then refine activity using optimization signals. ### Coordinate grocery and delivery promotions Grocery and delivery platforms can use location and stock information when serving ads, helping campaigns reflect local product availability. ## よくある質問 ### How do teams get started with GoWit? GoWit offers contact and demo booking options for teams evaluating the platform. Its company page describes integration as low-code. ### Is GoWit limited to online retail advertising? No. GoWit supports on-site, off-site, and in-store advertising, allowing retail media activity to span online and offline shopping touchpoints. ### What is GoWit One? GoWit One is GoWit's AI-powered ecosystem for advertisers and agencies. It automates advertising operations and provides media planning, predictive analytics, and campaign optimization recommendations. ## クイック情報 - **Category**: Commerce and retail media advertising - **Primary users**: Retailers, marketplaces, delivery apps, advertisers, agencies, and publishers - **Market presence**: Active in more than 20 markets - **Website**: https://gowit.com