Aasaan

Aasaanとは？

Aasaan is an ecommerce platform for Indian direct-to-consumer brands that combines an online storefront, native WhatsApp commerce and tools for managing retail operations. Merchants can build a store without coding, maintain their catalog and handle purchases through a shared commerce workflow.

The platform also offers a growth team to run marketing. Store subscriptions and the marketing service have separate pricing descriptions, so brands can assess both the software plan and the service terms when choosing their setup.

Aasaanでできること

AI-powered storefront builder

Build pages with a drag-and-drop editor, premium themes and page or section templates. Stores support mobile layouts, custom domains, SSL and advanced SEO controls.

Native WhatsApp commerce

Support catalog enquiries with AI replies, create carts and take payments in chat. WhatsApp tools also include live chat, order updates, abandoned-cart recovery and campaign broadcasts.

Checkout and order controls

One-page checkout supports UPI, cards, cash on delivery and BNPL. OTP verification and prefilled addresses help control fake orders and return-to-origin risk; Business adds partial payments for COD orders.

Catalog and merchandising

Import product data through XLSX, CSV or APIs, edit listings in bulk and organize categories. Bundles, cross-sells, upsells and customer-group pricing support different merchandising strategies.

Mobile store operations

The owner app lets merchants create storefronts, add products and manage orders and inventory from a smartphone. Multi-warehouse inventory and staff roles support shared operations.

Integrations and reporting

Connect tools such as Pixel, Google Tag Manager and Google Merchant Center, and monitor store performance through analytics. Business includes backend API access; both listed plans support configurable webhooks.

利用シーン

“Launch a branded D2C store”

A startup can assemble product pages, brand storytelling pages and promotional landing pages using templates, then connect its domain before opening for orders.

“Handle sales conversations at scale”

A brand receiving product questions on WhatsApp can guide shoppers from availability enquiries to payment and follow up with cart recovery or delivery messages.

“Serve wholesale and retail buyers”

A merchant can maintain one catalog while applying customer-group pricing for wholesale accounts and offering bundles or kits to retail customers.

“Expand beyond domestic sales”

A growing business can use the Business plan's international channels to offer country-specific prices and payment gateways while coordinating inventory across up to five warehouses.

よくある質問

What do the store plans cost?

Annual prices are ₹19,999 for Premium, ₹29,999 for Growth and ₹39,999 for Business, plus GST. Growth includes Premium plus WhatsApp commerce and growth onboarding. Listed monthly prices are ₹2,399 for Premium and ₹5,999 for Business, plus GST.

Does Aasaan charge a commission on store sales?

The store plans list 0% Aasaan transaction fees. The homepage separately advertises a marketing service at ₹0 upfront and 3% of generated sales; this is distinct from the storefront transaction-fee policy.

How much catalog and team capacity is included?

Premium includes 5,000 products and variants, five staff accounts and three warehouses. Business includes 10,000 products and variants, ten staff accounts and five warehouses.

Can I try the platform and cancel later?

Aasaan offers a seven-day free trial. Subscriptions can be canceled from account settings, with access continuing until the billing period ends. The pricing page states that refunds are not offered.