# Scale Insights Amazon PPC automation and analytics for sellers managing sponsored ad campaigns. - Findings24: - Sito web: - Prezzi: Paid - Categorie: Gestione degli annunci con IA, Analisi di marketing con IA ## Cos'è Scale Insights? Scale Insights is an Amazon advertising management platform for automating pay-per-click campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display. Users build strategies by combining configurable algorithms and rules, then apply those workflows to campaigns and products. The platform is designed to make campaign adjustments at scale while keeping planned and completed changes visible for review. Alongside automation, it provides advertising and sales analytics, mass campaign tools, and reusable workflow templates. ## Cosa può fare Scale Insights? ### Configurable PPC algorithms Apply rules for bids, placements, daily budgets, campaign status, dayparting, search-term harvesting, and negative targeting. Whitelist and blacklist controls help protect selected terms or exclude specified keywords. ### Stackable automation rules Combine multiple algorithms and parameters into workflows tailored to campaign goals, rather than relying on a single fixed optimization rule. ### Campaign creation and restructuring Create automatic, product-targeting, discovery, and buyer campaigns; generate groups of auto campaigns with different default bids; and split performing search terms into separate keyword campaigns. ### Change previews and audit history Preview upcoming automation changes, inspect step-by-step algorithm calculations, and review historical changes. ### Advertising and sales analytics Use Ads Insights and sales analytics to examine relationships among pricing, advertising activity, promotions, and organic sales. ### Reusable templates and expert strategy videos Apply workflow templates across existing Sponsored Products, Sponsored Brands, or Sponsored Display campaigns, and access videos describing agency strategies. ## Casi d'uso ### Manage bids across a large catalog Set performance-based bidding rules for keywords and product targets, then automate adjustments across the ASINs selected for automation. ### Find and expand converting search terms Use discovery campaigns to gather search-term data, then move performing terms into their own campaigns for more granular management. ### Reduce spend on weak traffic Use search-term and performance rules to add negatives, pause ads during low-sales hours, or adjust campaigns based on results. ### Coordinate work across an advertising team Review upcoming actions and their calculations before execution, then use change logs to understand what automation changed. ### Compare advertising activity with sales patterns Consult advertising and sales analytics to explore how pricing, promotions, and campaign strategy relate to organic sales. ## Domande frequenti ### Which Amazon ad types can use workflow templates? The site describes applying templates to existing Sponsored Products, Sponsored Brands, and Sponsored Display ads. ### Can I review automated changes before they happen? Yes. Scale Insights provides previews of upcoming changes, step-by-step algorithm calculations, and historical change logs. ### How is automated ASIN usage counted? An automated ASIN is based on the ASIN being automated, not the total number in the account. The same ASIN in two marketplaces counts as two automated ASINs; multiple ad groups associated with one ASIN can use one automated ASIN. ### Can I create campaigns as well as optimize existing ones? Yes. The site describes creating automatic, product-targeting, discovery, and buyer campaigns, as well as bulk auto campaigns and keyword campaigns. ### Is a trial available? The pricing page advertises a 30-day free trial and states that no credit card is required. ## Informazioni rapide - **Product category**: Amazon PPC automation and analytics - **Platform**: Amazon Sponsored Products, Sponsored Brands, and Sponsored Display workflows - **Primary users**: Amazon sellers and advertising agencies managing PPC campaigns - **Billing basis**: Plans are based on the number of automated ASINs; marketplace-specific ASINs count separately. - **Trial**: 30 days; no credit card required, according to the pricing page.