Hotel reputation software for review replies, guest feedback analytics, and team action.
MARA is an AI-powered reputation management platform for hotels and hotel groups. It brings online reviews into a shared inbox, drafts replies in a property's established brand voice, and analyzes feedback by topic, sentiment, and property. Teams can use review and survey data to identify recurring guest concerns, compare locations, and inform operational follow-up. The platform also includes guest surveys, review widgets, and integrations for connecting feedback with hotel systems and external reporting tools.
Collect reviews from major platforms and other sites through a Chrome plugin. MARA drafts responses using examples of a hotel's published replies or a selected standard tone. Direct reply sending is available for Google, Booking.com, Expedia, and TripAdvisor; other sources use a copy-and-open workflow.
Analyze review topics and sentiment at property level, compare properties in a group, and track topics over time. Insight views identify topics affecting ratings and provide AI-generated quick wins and strategic actions.
Create post-stay and in-stay surveys shared by link or QR code. Survey flows can ask up to three AI-generated follow-up questions, send alerts for low-rated responses, and track survey completion and review-platform click-through.
Ask questions about review data and receive sourced answers. The AI Research Assistant can generate written reports, charts, and PDF outputs for properties, groups, or clusters; availability depends on the plan.
Connect supported property-management systems to associate guest and reservation data with feedback, and send operational tickets to supported task platforms. Open API and MCP access allow connected tools and AI agents to query MARA data, with access limits varying by plan.
Embed live Google, Booking.com, and TripAdvisor ratings and review counts on a hotel website using a floating badge or static widget. Custom widget designs can use MARA's widget data endpoints.
A hotel team can work through incoming reviews in one inbox, edit AI-generated drafts, and publish directly where supported. Automation rules can pre-generate drafts or publish eligible reviews when configured.
A group team can compare properties and examine recurring subjects such as breakfast or housekeeping, using topic sentiment and rating-impact views to decide where to investigate.
Hotels can share an in-stay survey by link or QR code, receive an alert when a response falls below a configured rating, and follow up privately with the guest.
Teams can request summaries or comparisons across properties or custom clusters and produce reports for review, survey, and connected data, including PDF deliverables.
Where a supported PMS integration is active, reservation information can enrich survey responses and analytics; supported ticketing integrations can route housekeeping or maintenance tasks.
The inbox connects to Google, Booking.com, Expedia, TripAdvisor, Trip.com, Agoda, HRS, HolidayCheck, Airbnb, Hostelworld, OpenTable, and other sites through its Chrome plugin. Direct reply sending is available for Google, Booking.com, Expedia, and TripAdvisor; other sources use copy and open for manual publishing.
Yes. MARA can learn a property's brand voice from previously published replies. Teams can instead select a standard formal, business-casual, or casual tone, add Smart Snippets for recurring topics, and set personal signatures and language preferences.
Yes, when a PMS integration is active, a reservation ID can be attached to a survey link so responses can match guest profiles and support room-level analysis.
MARA supports unlimited users and role-based permissions, including Account Admin, Property Admin, Replier, Replier Lite, and Read Only.
Plan access varies. The pricing page lists rate-limited API and MCP access on Core and unlimited access on Intelligence; the AI Research Assistant is listed for Intelligence.
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