Performance and creative dashboards
Tracks performance and creative data in one place, including ROAS, CAC, CTR, spend, element-level creative performance, and auto-tagging of hooks, frames, and CTAs.
Hawky è una piattaforma di performance marketing con AI per team di paid media che analizzano account e creano annunci in un contesto condiviso.
Hawky is an AI performance marketing platform for teams that manage paid media, creative iteration, and account analysis. It combines two always-on agents with a Copilot so marketers can buy media against a KPI, generate creatives from what is already working, and answer account questions in plain English.
The product is organized around three levels of use: Dashboards for seeing what is running, Ask for understanding the account through sourced answers and reports, and Auto-pilot for letting agents act on the data. Hawky is built for performance teams that want media, creative, and reporting to share one working context instead of staying in separate tools.
Tracks performance and creative data in one place, including ROAS, CAC, CTR, spend, element-level creative performance, and auto-tagging of hooks, frames, and CTAs.
Lets teams ask questions in plain English and get cited answers grounded in account data, brand context, campaign history, and connected sources.
Generates on-brand creatives from winning patterns, with brand kit context, element-level analysis, and support for statics today and video later.
Runs autonomous performance work, including bid and budget changes, rebalancing, fatigue handling, anomaly detection, and custom agent workflows.
Pulls in campaign context from Meta, Google, TikTok, GA4, CRM integrations, Slack, Teams, and custom integrations, depending on the tier and setup.
Keeps one shared memory for brand rules, winners, competitor patterns, approvals, and decision history so future actions start from prior work.
Use the Performance Agent to monitor paid media against a KPI, shift spend when slices underperform, and keep Meta, Google, and YouTube campaigns moving without daily dashboard babysitting.
Use the Creative Agent and creative analysis tools to identify winning hooks, frames, and CTAs, then generate new on-brand variations from the patterns that already perform.
Use Copilot to ask account questions such as why CPL moved, which creative is fatiguing, or what competitors are testing, and get a sourced answer in the same conversation.
Use Dashboards and shared reports when stakeholders need quick performance views, exports, or a comparison of ROAS, CAC, CTR, and spend across campaigns.
Use the autonomous agents when teams want the system to act on the data, including bid changes, budget rebalancing, anomaly alerts, pauses, and custom workflows.
Hawky is priced per brand rather than per seat. The pricing page says there are no per-seat fees, and that the tier is shaped by how much the account is used, including creative volume and the number of questions asked.
Yes. The pricing page says you can start with Dashboards and move up to Ask or Auto-pilot later without restarts or migrations, and that your data, tags, and history carry over.
Hawky is built around unlimited users on every tier, so teams and stakeholders can share access without per-seat pricing.
Hawky’s tiers move from Dashboards, which shows what is running, to Ask, which answers questions in plain English, to Auto-pilot, which lets autonomous agents act on the data.
The site says Hawky can be shown on your own account before you commit, with sales guiding the setup against your data and campaigns.
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