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Phrase

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An enterprise language intelligence platform for translating and managing multilingual content.

Qu'est-ce que Phrase ?

Phrase is an enterprise language intelligence platform for translating, adapting, evaluating, and delivering multilingual content. It brings localization workflows, translation technology, linguistic context, and quality controls together so teams can publish content for different markets while managing how work is routed and reviewed.

The platform spans Phrase TMS for translation management and Phrase Strings for software localization, with Phrase Language AI, Phrase Orchestrator, Phrase Studio, Phrase Portal, Phrase Analytics, and Phrase Custom AI among its other components. Teams can use Phrase’s own capabilities alongside external engines and connected tools. Its API-first architecture and integrations are intended to let localization work connect with development, design, marketing, and content systems.

Que peut faire Phrase ?

Translation management and linguistic assets

Phrase TMS and Phrase Strings include translation memory, term bases, pre-translation, quality assurance, and review workflows. TMS also supports project templates, job management, and metadata for organizing translation work.

AI translation and engine routing

Phrase Language AI provides machine-translation capabilities, including engine selection and profiles. The platform can choose among available engines or route work through a customer’s own engines, with options such as Auto Adapt and quality estimation described for matching processing to content and quality needs.

Workflow orchestration

Phrase Orchestrator connects steps across localization workflows. Pricing information lists orchestration workflows, while the platform describes routing content through context, AI models, quality evaluation, and adaptation.

Integrations and extensibility

Phrase offers native and partner integrations and an API-first foundation. Examples include Figma, GitHub, Google Drive, Contentful, Zendesk, and Salesforce; availability varies by Phrase product and plan.

Software localization tools

Phrase Strings supports software localization workflows, including key tagging, branching, screenshot management, over-the-air delivery for Android, iOS, and web, and integrations with code repositories such as GitHub and GitLab.

Multimedia localization

Phrase Studio is available as an add-on and includes capabilities for multilingual subtitles, AI dubbing, transcripts, and a studio editor.

Cas d'utilisation

“Localize software alongside development”

Development teams can connect repositories or design files, send content for translation, and manage localized strings through Phrase Strings. Over-the-air delivery for mobile and web can support updates without treating each release as a standalone file handoff.

“Manage enterprise translation programs”

Localization teams can use Phrase TMS to organize projects, assign jobs, apply translation memories and term bases, and run quality checks across multiple languages and teams.

“Translate content from business systems”

Marketing or content teams can connect supported CMS and business tools, such as Contentful, Storyblok, Braze, or Zendesk, to bring content into translation workflows and return localized material to the originating system.

“Localize video and audio content”

Teams can use Phrase Studio’s add-on capabilities for subtitles, transcripts, and AI dubbing as part of multimedia localization workflows.

“Coordinate AI and human review”

Organizations can route content through machine-translation engines and workflow steps, then involve linguists or reviewers where their process requires human validation.

Questions fréquentes

What products are included in the Phrase platform?

The platform includes Phrase TMS and Phrase Strings, alongside products and capabilities such as Phrase Language AI, Phrase Orchestrator, Phrase Studio, Phrase Portal, Phrase Analytics, and Phrase Custom AI. Plan availability and capacities differ.

Can Phrase work with tools we already use?

Phrase lists integrations for systems including Figma, GitHub, Google Drive, Contentful, Zendesk, and Salesforce. It also describes APIs and support for connecting custom capabilities. Specific integrations can depend on the Phrase product and subscription plan.

Does Phrase require machine translation for every workflow?

No. The platform supports machine-translation engines and custom routing, while its translation-management products also provide human-oriented workflows such as jobs, reviews, translation memories, and term bases.

How is Phrase priced?

Plans are organized into Team, Business, and Enterprise tiers, with capacities and features that vary by tier. Pricing is presented in multiple currencies; Business and Enterprise pricing use a contact-sales flow. Plans include a 14-day free trial, according to the pricing page.

Informations rapides

Product category
Enterprise language intelligence and localization platform
Platform components
Phrase TMS, Phrase Strings, Phrase Language AI, Phrase Orchestrator, Phrase Studio, Phrase Portal, Phrase Analytics, and Phrase Custom AI
Primary users
Localization, development, marketing, and technology teams
Integrations
200+ tools listed on the integrations page; examples include Figma, GitHub, Contentful, Zendesk, and Google Drive
Plan structure
Team, Business, and Enterprise plans; capacity and feature availability vary
Trial
14-day free trial stated on the pricing page

Analyse du trafic de Phrase

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Visites mensuelles
802,1 k
Classement mondial
#73 229
Taux de rebond
60.0%
Durée moyenne de visite
01:33
Pages par visite
2.49
Évaluation du domaine
77

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