# CustomFit.ai Plateforme de personnalisation web, tests A/B et CRO pour les marques D2C et Shopify. - Findings24: - Site web: - Tarifs: Freemium - Catégories: Marketing de contenu par IA ## Qu'est-ce que CustomFit.ai ? CustomFit.ai is an ecommerce experimentation and personalization platform for D2C and Shopify brands. It combines website personalization, A/B and multivariate testing, AI-assisted optimization, feature flags, and conversion widgets in one workflow so teams can improve revenue from existing traffic. The product is built around a no-code visual editor and a shared audience model. Marketers can build and launch changes without engineering support, while the platform supports server-side and client-side tests, segment-based targeting, and AI Copilot-driven changes for pages, offers, and recommendations. ## Que peut faire CustomFit.ai ? ### No-code visual editor Create and launch experiments or personalized experiences without engineering tickets. The Chrome extension opens a live store so marketers can edit copy, images, CTAs, layout, and even hidden sections visually. ### A/B and multivariate testing Run client-side, server-side, split-URL, and multivariate tests on a shared stats engine. The product says it includes Bayesian and frequentist analysis, sequential testing, and guardrail metrics. ### AI Copilot Describe a change in plain English and AI Copilot builds it as a live A/B test or personalization rule. The site positions Copilot as part of the editor rather than a separate add-on. ### Targeting and personalization Use behavior, source, geography, device, weather, time of day, and purchase context to tailor content, offers, and recommendations. The site also calls out first-time vs. returning visitors and cart-abandoner targeting. ### Feature flags Apply progressive rollouts, kill-switches, and percentage-based releases to ship features safely. The feature page presents feature flags as part of the same platform as experiments and personalization. ### Widgets and drop-in modules Install conversion blocks such as banners, bundles, nudges, reviews, and recommendations. These widgets are described as drop-in, personalization-aware, and A/B-testable. ## Cas d'utilisation ### A/B test key ecommerce pages Test headlines, CTAs, layout changes, and offer framing on product or landing pages, then use the built-in stats engine to compare variants before rolling a winner forward. ### Personalize storefront experiences Tailor content, offers, recommendations, and free-shipping or discount thresholds to visitor segments such as geography, device, source, returning status, or cart behavior. ### Ship changes with developer guardrails Launch experiments and safe changes on backend logic, checkout flows, or feature rollouts using server-side testing and feature flags, including gradual release and kill-switch controls. ### Optimize campaign landing pages Match landing pages to ad campaigns or traffic sources, then test and auto-roll out winning variants to improve paid-traffic conversion rates without creating separate engineering tasks. ### Accelerate CRO workflows with AI Use AI Copilot to draft experiments from a plain-English prompt, then let AI Wingman reallocate traffic toward the winner in real time for hands-off optimization. ## Questions fréquentes ### Who is CustomFit.ai for? CustomFit.ai is built for D2C and Shopify brands that want to run website personalization, A/B testing, and CRO in one platform. The site also describes use cases for ecommerce teams that need no-code experimentation, feature flags, and AI-assisted optimization. ### How does experimentation work in CustomFit.ai? The platform supports client-side, server-side, split-URL, and multivariate experiments. Its visual editor lets marketers edit live pages visually, while AI Copilot can turn a plain-English prompt into a test or personalized experience. ### How is CustomFit.ai priced? Pricing is visitor-based rather than seat-based. The pricing page says plans include a 14-day free trial with no credit card, unlimited users, and annual billing that saves 20%. ### What integrations does CustomFit.ai support? The pricing page lists native support for Shopify, WooCommerce, GA4, Klaviyo, and more, and the integrations page describes 40+ integrations across ecommerce, analytics, engagement, and checkout tools. ### What should teams know about security and enterprise options? Enterprise plans are described as adding SSO, EU data residency, a named CSM, dedicated SLAs, and security reviews. The pricing page also mentions SOC 2, ISO 27001, and GDPR in the context of the Core plan. ## Informations rapides - **Category**: Website personalization, A/B testing, and CRO - **Primary users**: D2C, ecommerce, and Shopify teams - **Platform focus**: One platform with shared editor, audience model, and analytics - **Pricing model**: Visitor-based pricing with unlimited users - **Trial**: 14-day free trial, no credit card required - **Integrations**: Shopify, WooCommerce, GA4, Klaviyo, Segment, Mixpanel, Slack, WhatsApp, webhooks, and SDKs