Automatic activity capture
Ingests emails, calls, and meetings from connected customer-facing people and combines them with CRM data to build account and deal history.
Backstory
AI revenue intelligence for sales teams to assess pipeline risk and plan next steps.
¿Qué es Backstory?
Backstory is an AI revenue intelligence platform for sales and go-to-market teams. It combines customer interactions with CRM records to answer questions about deals, accounts, and pipeline health. Answers draw on engagement history and link findings to supporting activity, helping teams assess risks and decide what to do next.
The platform captures customer activity automatically, without requiring reps to log it manually. Revenue leaders, managers, and operations teams can use that shared context for forecasting, account planning, and coaching.
¿Qué puede hacer Backstory?
Pipeline analysis
Shows pipeline health by stage, with engagement scoring, risk headlines, forecasting, and waterfall charts. Status changes trace back to the activity behind them.
Stakeholder and account mapping
Identifies engaged contacts, people who have gone quiet, and stakeholders who have left. Supports automated account plans and parent account rollups.
Evidence-based qualification
Scores opportunities against MEDDPICC with supporting meetings or emails. Custom signals and situation search help identify qualification gaps.
MCP connector for AI assistants
Makes deal and account context accessible through Claude, ChatGPT, Copilot, Gemini, and custom AI agents. Teams can ask revenue questions in their existing AI workflows.
Historical deal comparison
Finds comparable deals from the organization's history and the actions that followed, giving teams context for objections, stalled negotiations, and rep coaching.
Casos de uso
“Prepare a pipeline review”
Sales leaders can prioritize opportunities needing attention, investigate slipping close dates, and bring specific risks into coaching conversations before the weekly review.
“Explain forecast movement”
Revenue operations teams can use waterfall charts and engagement evidence to explain what changed in the quarter and support variance discussions with leadership.
“Plan account coverage”
Account teams can assess stakeholder engagement and missing relationships when deciding whom to contact or how to allocate coverage across an account.
“Navigate a stalled negotiation”
A manager can look up similar procurement or legal objections, examine how previous deals progressed, and build a call framework for the rep's next conversation.
Preguntas frecuentes
How does Backstory pricing work?
Pricing combines a platform fee for connected customer-facing people with pre-packaged answer consumption pooled across the organization. Viewers have no seat fees, and everyone gets the full product without feature tiers.
What counts toward answer consumption?
Delivered outputs such as a surfaced risk, deal summary, coaching flag, generated brief, or answered question draw from the consumption package. Reading a dashboard is free.
What happens if usage exceeds the package?
Under True Forward pricing, service continues without back-billing for excess consumption during the current term. At renewal, the next term's package is adjusted to reflect actual usage.
Who can use Backstory across the organization?
Customer-facing reps, customer success staff, channel teams, and partners can supply activity data. Managers, finance, deal desk, and operations staff can access answers without purchasing viewer seats.
Datos rápidos
- Category
- AI revenue intelligence
- Primary users
- Sales leaders, revenue operations, and chief revenue officers
- Data context
- Customer interactions, CRM records, and public company news
- Access options
- Backstory Assistant, AI agents through MCP, and Slack
- Website
- https://www.backstory.ai
Análisis de tráfico de Backstory
Los datos de tráfico son solo como referencia.
- Visitas mensuales
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- Clasificación global
- -
- Tasa de rebote
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- Duración media de la visita
- -
- Páginas por visita
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- Valoración del dominio
- 71
Tendencias de tráfico
Las analíticas de tráfico aún no están disponibles.
Fuentes de tráfico
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Principales regiones
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